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I am putting together a summer camp brochure for the director of my daughter's volleyball club. It is to be printed by a local print house. I'm going to use InDesign to do the layout. At this point I have the design figured out and mocked up in Photoshop, and the copy written. But...

My director found out today that the full color design she wanted is too expensive. Here's what she emailed me:

" I met with the printer and to keep the brochures affordable we will need to
keep one side one color and the second side 2 colors. We will also need to
use a black and white picture."

I haven't done printing like this before. I was expecting 4 color printing, which I understod gave me normal photo colors to choose from. I need help understanding these constraints.

What is considered a 2 color print job? The primary colors for the club designs are maroon (RGB 800000, CYMK 29 100 100 40) and khaki (RGB F0E68C, CYMK 9 5 55 0) Here's the web site:

[www.pearlandjrs.com]

This is the web-based summer camp page I built. This is what I'm basing the brochure on:

[www.pearlandjrs.com]

I could do my design with black, white, maroon and khaki on the 2 color side. And just maroon, black and white on the 1 color side.

Are maroon and khaki considered "two colors"? Or do I need to pick a stock ink color? (I'm a noob on this stuff, so this may be asked all wrong...)

Anything you folks can offer as help would be greatly appreciated.



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Dealmac Forum... You used to be so much fun.

Black counts as a color. So you could choose black and maroon on the 2-color side, and one or the other on the 1-color side. The logo could be done on the 2-color side with just just black & maroon, having the lighter red portion as a tint of the maroon. You'll want to talk to your printer, but they'll probably want the maroon specified as a spot color.

Hope this helps.

white paper is the white you don't have to pay for ;-)

Set them up as duo tones in photoshop. Convert to grey scale and make 1 side B&W and the other specify your color (maroon or Khaki) You should try to print out some test "spot colors" like pantone coated in your swatches pallette to get an approximation of what the color you need is

Black is a color.

White is the absence of color, not an ink.

Make sure the maroon and khaki are specified as SPOT colors or you'll be providing the printer with a 4 color job (Maroon CYMK 29 100 100 40 and khaki CYMK 9 5 55 0 are based on levels of Cyan, Yellow, Magenta, and black – 4 colors)

You may also need to watch out for trapping depending on the level of file readiness your printer requires.

scutchen Wrote:
-------------------------------------------------------
> At this
> point I have the design figured out and mocked up
> in Photoshop

Yikes!

Photoshop isn't a design tool for brochures.

elmo3 Wrote:
-------------------------------------------------------
> scutchen Wrote:
> --------------------------------------------------
> -----
> > At this
> > point I have the design figured out and
> mocked up
> > in Photoshop
>
> Yikes!
>
> Photoshop isn't a design tool for brochures.


I know...

I don't have InDesign yet. I'm going to download a 30 day trial and then possibly buy CS2 when it comes out. I just needed a tool to do the mockup in, so I used PShop. Very clunky.

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Dealmac Forum... You used to be so much fun.

Lot's of good stuff from you folks. Thanks a lot.

So a Spot Color is an ink color that is loaded as a single ink? Hopefully I can find one that looks like maroon. I think I can work with that.

So I can use, say black and a spot color equivalent to maroon on one side, and black on the other? And then tints of these to get grayscales (and maroonscales on one side) is this right?



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Dealmac Forum... You used to be so much fun.

Yes, you are on target. Two color, in your case, would be black and maroon. Then gradients of those are OK also.

One color is just that. Pick the one color and then gradients go along for the ride . . .

:-)



Bill


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Carpe Vino!

I found out on the DMF that you can dial in your closest spot color in photoshop by plugging in your CMYK numbers in photoshop and then clicking the "custom" button.
That takes you to 1815c (pantone matching system) for maroon and 393c for khaki.
You can also use a colored stock to add another layer of color but keep in mind your duotones or other colors will be overprinting the stock color so will appear darker. How many copies are you intending to print. I might suggest a docu-color machine which is basically a large color copier. Depending on amounts it might be cheaper and you could go back to "4 colors" (actually either rgb or 4c on will print O.K. on such). Just my 2 cents.

My Wife the graphic designer passes along this .02

"the only comment I would make is to send them to "gotprint.com" and use their "template" for photoshop... if their pricing is affordable for them."

If you do it in Illustrator, you can also adjust the "value" of the spot color (some would say the "tint"). This way you give the illusion of more color, when really you're just using the same percentages of that color for variety

Thanks to all. It took me a while to figure this out in PShop. Creating a spot channel. Saving selections from the original to use to fill new colors with. Setting the "grayscale" of the new color color to set its tint... But I eventuially got there. InDesign properly says there are just two colors... Black and Pantone 484C.

Yea!

DealMac rocks.


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Dealmac Forum... You used to be so much fun.